10.07.2025

OMV – AR App for Sustainable Aviation Fuel (SAF)

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Unser Auftrag

     To communicate the complexity of OMV’s Sustainable Aviation Fuel (SAF) technology, we created an Augmented Reality iPad App that seamlessly extended a real-world display cabinet into a digitally enhanced experience. The app brought the entire SAF process to life—from capturing aircraft CO2 emissions to converting them into renewable fuel—using rich animations and contextual storytelling.

What made the installation stand out was the integration of machine learning- powered recognition, combining camera and LiDAR tracking to identify the physical 3D models within the cabinet in real time. This allowed for precise mapping of digital content onto the physical exhibit, enabling users to explore layered information, animated value chains, and circular processes exactly where they happen.

  • Kunde
    OMV Aktiengesellschaft

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  • Konzept
    DI(FH) Peter Mitterhauser

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  • Technologiepartner
    Responsive Spaces GmbH

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  • Modellbau
    Scala Matta

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Was wir erreichten

     The result: a hybrid setup where analog and digital merged seamlessly, transforming a static display into an interactive learning experience that showcased OMV’s commitment to innovation and sustainability in aviation.












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